Setting up a successful blog is definitely a daunting task. You have to write informational content. It should answer the general concerns of your target audience. Besides, you should promote them in the right way. This is the key to success as a blogger. If promoted rightly, it will reach and stay before the eyes of the right readers who may become your fans. All you need to do is to transform this faith into loyalty and then into revenue.
Given below are a few powerful tips to assist your efforts in this direction.
- Optimize it for search engines
Your blog has to grow naturally. It should have unique, excellent-quality content to benefit your readers. Research and learn as many strategies as you can to bring traffic to your blog. This will ensure that you have sufficient number of visitors to earn an income. You may also make use of PPC ads and other ways of monetizing your blog.
Understand that good content is just one aspect of search engines. SEO is a multi-faceted approach taking every single aspect of your blog into account. If you are not experienced enough in SEO, be willing to spend a bit for it.
- Harness the power of social media
No blogger can afford to ignore social networking platforms. Choose a few ones where you know your target audience hangs around. Set up a profile in each one of them. Remain active and share every new blog you write. You may do it once a day, once a week or as and when your schedule allows it.
- Make use of guest blogging
Guest blogging is another powerful promotional tool at your disposal. It gives you a chance to make use the audience of another writer. Just make sure that you are targeting the right audience. Write good content that will help the reader. And don’t forget to give a link back to your website.
- Give internal links
The Internet abounds in articles advising readers on how to promote a blog on other platforms. But the best way to do it is in your own blog. There may be other posts related to the new one you wrote. Link it with them so that readers may spend more time on your website reading your content. Give it as a link at the end of your post or as part of it. Remember, links matter a lot in search engine optimization.
- Introduce your blog as an email signature
Services like Feedburner offer a widget designed to highlight your recent posts. There is no reliable proof that it will influence your traffic. But leading readers into your latest post is a strategy worth considering.
- Network, network, network
The importance of networking in a business can never be overemphasized. Combine it with the beauty of the Internet. You have no excuse to sit idle. Join communities of likeminded bloggers. Remain active on Twitter. Respond to queries on Facebook and the other social networking platforms your audience generally posts queries.
- Ask questions
Questions automatically get a response. A short and interesting question will prompt readers to click through your post and post a response. Just make sure that the questions are related to your own blog.
- Attend events
The advice applies mostly to fashion bloggers. Attend events related to your topic in your locality. Don’t forget to keep a stock of your business cards. Otherwise, you will waste your time searching for a paper and pen if someone asks your blog address. See to it that your business card is neat, attractive and simple.
Finally, update your blog as often as you can. You don’t have to write every day. Once a week will do fine. Whatever is your choice, stay consistent.